Table of Contents

E.1 Introduction
E.1.1 OLED Lighting in Recession
E.1.2 OLED Lighting: First Products
E.1.3 Decoupling OLED Lighting from the Display Industry
E.1.4 OLEDs vs. HB-LEDs in the Lighting Market
E.2 Summary of Opportunities for OLED Lighting
E.2.1 Backlighting
E.2.2 General-Purpose Lighting
E.2.3 Architectural Lighting
E.2.4 Vehicular Lighting
E.2.5 Other Markets
E.3 Firms to Watch in OLED Lighting
E.3.1 United States
E.3.2 Europe
E.3.3 Asia
E.4 Summary of Market Forecasts

Chapter One: Introduction

1.1 Background to This Report
1.1.1 OLED Lighting Products in 2009: Expensive but Available
1.1.2 Towards the General Illumination Market: Improving Performance and Economics
1.1.3 OLED Lighting: Birth of an Industry
1.1.4 Opportunities and Challenges
1.2 Objectives and Scope of this Report
1.3 Methodology of this Report
1.4 Plan of this Report

Chapter Two: Technology Trends and Developments

2.1 OLEDs vs. Other Forms of Lighting
2.1.1 From OLED Displays to OLED Lighting: Reasons for the Shift?
2.1.2 How Good Can OLED Lighting Be? Six Ways They Can Win in the Marketplace
2.1.3 Today's Options: Incandescent Lights
2.1.4 OLEDs and HB-LEDs
2.1.5 OLEDs and EL
2.1.6 OLEDs and Lighting Options of the Future: FEDs, Quantum Dots and So On
2.2 Market Impact Assessment of Efficiency Improvements Trends
2.3 Market Impact Assessment of Brightness and Color Quality Trends
2.4 OLED Lifetimes, Markets and Total Cost of Ownership
2.5 Market Impact on Lighting of New Developments in Materials
2.5.1 Light-Emitting Material Trends
2.5.2 How Much Will the OLED Market Benefit from New Encapsulation Materials?
2.5.3 Electrode Material Trends
2.6 Manufacturing Trends and their Impact on the OLED Lighting Market
2.6.1 Will R2R Bring Down the Cost of OLED Lighting?
2.6.2 What is the Potential for Making Lighting Flexible?
2.7 Key Points Made in This Chapter

Chapter Three: OLED Lighting Markets and Roadmap

3.1 Introduction: Early-, Middle- and Late-Stage Markets
3.2 OLEDs for Display Backlighting
3.2.1 How Could OLEDs Compete with HB-LEDs in Backlighting?
3.2.2 A Roadmap for OLED Backlighting
3.3 General Illumination and Architectural Lighting Opportunities for OLEDs
3.3.1 OLEDs as Light Bulb Replacements
3.3.2 The Grand Prize: OLEDs and the General Illumination Market
3.3.3 First Products and Demos
3.4 Signage Applications for OLED Lighting
3.5 Vehicular Lighting
3.6 Other Lighting Applications for OLEDs
3.6.1 Healthcare Lighting
3.6.2 Specialized Industrial Lighting
3.6.3 Novelty Applications
3.7 Key Points Made in this Chapter

Chapter Four: Development and Commercialization of OLED Lighting in the U.S.

4.1 Market and Industry Environment for OLED Lighting in the U.S.
4.2 Current and Future OLED Lighting Strategies of Major Players
4.2.1 DuPont
4.2.2 General Electric
4.2.3 Kodak
4.2.4 Universal Display
4.2.5 Add-Vision
4.2.6 Other U.S. Firms
4.3 Business and Funding Environment for OLED Lighting in the U.S.
4.3.1 U.S. Department of Energy Support

Chapter Five: Development and Commercialization of OLED Lighting in Europe

5.1 Market Environment for OLED Lighting in Europe
5.2 Current and Future OLED Lighting Strategies of Major Players
5.2.1 Novaled
5.2.2 Osram/Siemens
5.2.3 Philips
5.2.4 Thorn Lighting
5.2.5 Other European OLED Lighting Companies
5.3 Research Institute and Government Funded Projects
5.3.1 Fraunhofer Institute
5.3.2 Holst Center
5.3.3 Pan European Projects and Their Likely Commercial Impact
5.3.4 OLED Lighting Development Consortia in Germany
5.3.5 OLED Lighting Development Consortia in the U.K.

Chapter Six: Development and Commercialization of OLED Lighting in Asia

6.1 Market Environment for OLED Lighting in Asia
6.2 Current and Future OLED Lighting Strategies of Notable Players
6.2.1 Dai Nippon Printing
6.2.2 Kenwood
6.2.3 Konica Minolta
6.2.4 Koizumi Lighting Technology
6.2.5 Lumiotec
6.2.6 Modistech
6.2.7 NEC
6.2.8 Organic Lighting
6.2.9 Panasonic
6.2.10 RIOE
6.2.11 Rohm
6.2.12 Samsung
6.2.13 Sumitomo/CDT/Sumation
6.2.14 Toppan Forms
6.2.15 Toppan Printing
6.3 Asian Government-Funded Programs

Chapter Seven: Eight Year-Forecasts of OLED Lighting

7.1 Forecasting Methodology
7.1.1 Comparison with Previous NanoMarkets Forecasts
7.1.2 Pricing: Issues and Assumptions
7.1.3 Penetration: Issues and Assumptions
7.1.4 Sources of Information and Scope of Forecast
7.1.5 How Much Confidence Should You Have in These Forecasts?
7.2 Backlighting
7.3 General-Purpose Lighting
7.4 Architectural and Specialized Industrial Lighting
7.5 Vehicular Lighting
7.6 Signage
7.7 Summary of Market Forecasts
7.8 Printing, Manufacturing and Materials

List of Exhibits

Exhibit E-1: Summary of OLED Lighting Markets ($ Millions)
Exhibit 2-1: Power Drain by Lighting Technology (at 700-900 lumen brightness)
Exhibit 2-2: Inorganic LEDs vs. Conventional Lighting Technologies
Exhibit 2-3: OLED Efficiency Evolves: White Polymer Example
Exhibit 2-4: OLED Brightness vs. Lifetime*
Exhibit 2-5: Red+ Green+ Blue= White
Exhibit 3-1: Backlight Technologies Compared
Exhibit 3-2: Selected OLED Lighting Products, Demos and Product Launch Plans
Exhibit 4-1: DuPont's OLED Manufacturing Process
Exhibit 4-2: DuPont Solution-Processed OLED Materials
Exhibit 4-3: DOE SSL Goals: A Twenty-Year Trek?
Exhibit 4-4: Current DOE-Funded SSL R&D Projects
Exhibit 5-1: OLED100.EU Members
Exhibit 5-2: NEDO OLED Partners
Exhibit 7-1: Eight-Year Forecasts of OLED Backlights for LCD Displays
Exhibit 7-2: Summary of OLED Backlight Markets ($ Millions)
Exhibit 7-3: Eight-Year Forecasts of OLED Lighting for General Illumination
Exhibit 7-4: Eight-Year Forecasts of OLED Lighting for Architectural and Specialized Industrial Lighting
Exhibit 7-5: Eight-Year Forecasts of OLED Lighting for Vehicular Lighting
Exhibit 7-6: Eight-Year Forecasts of OLED Signage
Exhibit 7-7: Summary of OLED Lighting Markets by Application ($ Millions)
Exhibit 7-8: Summary of OLED Lighting Markets by Manufacturing and Material ($ Millions)