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NanoMarkets believes that the European market will represent a major opportunity for OLED lighting however, not without substantial potential risks.  Factors favoring the technology include stringent government regulations, generous government funding, a large and relatively wealthy population and strong industrial base comprised of two of the "big three" in OLED lighting and many of the world’s leading specialty chemical and materials companies.  In addition, Europe has always been a leader in lighting design and innovation. From the earliest days of OLED lighting market, the most interesting OLED lighting designs have come out of European lighting firms and design houses.

 

Still, important questions hang over the future of OLED lighting in Europe.  How will the financial reforms currently being undertaken by European governments impact the OLED lighting market, for example?  And will the much-strained European construction markets provide enough impetus to generate significant new business for OLED lighting?  Also, while there are many government/industry cooperative projects involving OLED lighting throughout Europe, it is still far from clear the degree to which these will be able to provide ideas for commercial products.  Lastly, while Europe has been at the forefront of many design wins over the years, the same cannot be said of its ability to manufacture.  Will OLED lighting wind up in Asia or will Europe be able to hold on to a dominant position?

 

In this new report from NanoMarkets analyzes and quantifies the business opportunities available for OLED lighting in the major European countries.  In addition, we show how European companies are shaping OLED lighting markets in the rest of the world.   The report will provide detailed market forecasts in volumes and values by country.