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Check the Related Report link on the right for new reports issued since this report was publishedNanoMarkets believes that the European market will represent a major opportunity for OLED lighting however, not without substantial potential risks. Factors favoring the technology include stringent government regulations, generous government funding, a large and relatively wealthy population and strong industrial base comprised of two of the "big three" in OLED lighting and many of the world’s leading specialty chemical and materials companies. In addition, Europe has always been a leader in lighting design and innovation. From the earliest days of OLED lighting market, the most interesting OLED lighting designs have come out of European lighting firms and design houses.Still, important questions hang over the future of OLED lighting in Europe. How will the financial reforms currently being undertaken by European governments impact the OLED lighting market, for example? And will the much-strained European construction markets provide enough impetus to generate significant new business for OLED lighting? Also, while there are many government/industry cooperative projects involving OLED lighting throughout Europe, it is still far from clear the degree to which these will be able to provide ideas for commercial products. Lastly, while Europe has been at the forefront of many design wins over the years, the same cannot be said of its ability to manufacture. Will OLED lighting wind up in Asia or will Europe be able to hold on to a dominant position?In this new report from NanoMarkets analyzes and quantifies the business opportunities available for OLED lighting in the major European countries. In addition, we show how European companies are shaping OLED lighting markets in the rest of the world. The report will provide detailed market forecasts in volumes and values by country.
TABLE OF CONTENTS
Executive SummaryE.1 Summary of the OLED Lighting Market Environment in EuropeE.1.1 OLED Lighting Technology as a European TechnologyE.2 Opportunities for U.S. and Asian Suppliers in the European OLED General Lighting MarketE.3 Summaries of Eight-Year Projections of OLED Lighting Markets in EuropeE.3.1 Eight-Year Projections by Product TypeE.3.2 Eight-Year Projections by CountryChapter One: Introduction1.1 Background to this Report1.1.1 European Greenness is Good for the OLED Lighting Market; But Will It Last?1.1.2 European Industrial Policy: What it Means for OLED Lighting Markets1.1.3 How the European OLED Lighting Market is Unique: An Established Industry and High Design Content1.1.4 Europe as a Market for OLED Lighting1.2 Goal and Scope of this Report1.3 Methodology of this Report1.4 Plan of this ReportChapter Two: OLED Lighting Programs and Policy in the EU2.1 Impact of EU Energy and Environmental Policy on OLED Lighting Markets2.1.1 Rules for Phasing Out Incandescent Bulbs in the EU2.2 What the European LED Market Tells Us about the Future of the European OLED Lighting Market2.3 Assessment of Commercial Impact of Europe OLED Lighting Projects2.3.1 AEVIOM (Advanced Experimentally Validated OLED model)2.3.2 CombOLED2.3.3 Fast2Light2.3.4 OLED100.eu2.4 How European Financial Conditions and Property Markets will Shape the OLED Lighting Market2.4.1 Impact on European OLED Lighting R&D2.4.2 Impact on OLED Lighting Markets of European Property Market Trends2.5 Impact of European Design Firms on the Future of OLED Lighting2.6 Eight-Year Forecasts of OLED Lighting Markets in European Countries by Country and Product Type2.6.1 General Illumination Markets for OLEDs in Europe2.6.2 Architectural Lighting Markets for OLEDs in Europe2.6.3 Vehicular Lighting Markets for OLEDs in Europe2.7 Key Points from this ChapterChapter Three: OLED Lighting in Germany3.1 The German OLED Lighting Market: Why Is It Important?3.2 Assessment of the Commercial Impact of German OLED Lighting Projects3.2.1 LILi (Light InLine)3.2.2 NEMO (New Materials for OLEDs)3.2.3 Opal (Organic Phosphorescent Lights for Applications in the Lighting Market)3.2.4 ROLLEX and ROLLEX 23.2.5 So-Light3.3.6 TOPAS (Thousand Lumen Organic Phosphorescent devices for Applications In Lighting Systems)3.3 Products and Strategies of Leading German OLED Lighting Firms3.3.1 Aixtron3.3.2 BASF3.3.3 Benwirth Licht3.3.4 Fraunhofer IPMS3.3.5 Heraeus3.3.6 Ledon/Zumbotel3.3.7 Merck (operates under the name EMD in North America)3.3.8 Novaled3.3.9 Osram3.4 Key Points from this ChapterChapter Four: OLED Lighting in the U.K.4.1 The U.K. OLED Lighting Market: Early Phasing Out of Incandescent Lights4.1.1 Phasing Out of Incandescent Bulbs4.2 Assessment of Commercial Impact of U.K OLED Lighting Projects4.2.1 TOPLESS/TOPDRAWER4.3 Products and Strategies of Leading U.K. OLED Lighting Firms4.3.1 CDT/Sumation4.3.2 E2M Technology/Polymertronics4.3.3 Lomox4.3.4 PolyPhotonix4.3.5 Polar OLED4.4 Key Points from this ChapterChapter Five: OLED Lighting in the Rest of Europe5.1 Introduction5.2 Benelux Countries5.2.1 Agfa5.2.2 Holst Center5.2.3 Philips5.3 Designers in Other Parts of Europe5.3.1 Astron Fiamm/Blackbody (France)5.3.2 PPML (Italy)5.3.3 D-Signed5.4 Notes on Eastern Europe and OLED Lighting5.5 Key Points from this ChapterAcronyms and Abbreviations Used In this ReportAbout the AuthorList of ExhibitsExhibit E-1: European OLED Lighting Markets by Product TypeExhibit E-2: European OLED Lighting Markets by CountryExhibit 2-1: Selected European OLED Lighting Design Projects and ProductsExhibit 2-2: European OLED Lighting Markets: General IlluminationExhibit 2-3: European OLED Lighting Markets: Architectural LightingExhibit 2-4: European OLED Lighting Markets: Vehicular LightingExhibit 3-1: Clevios FormulationsExhibit 3-2:Osram's Orbeos: Original Specs and PricingExhibit 5-1: Philips' Lumiblade Pricing and AvailabilityExhibit 5-2: Philips' OLED Lighting Product Evolution Scenario