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REPORT # Nano-762 PUBLISHED December 16, 2014
Electrochromic Glass and Film Markets – 2014-2021

    Electrochromic (EC) glass is already being used in considerable quantities for smart mirrors by Gentex, but NanoMarkets believes that EC glass also has considerable opportunities going forward in the smart windows market.  Indeed, of the half-dozen technologies that are currently being aimed at the emerging smart windows sector, it seems likely that EC glass will do the best in the marketplace. This report also considers the possibility that entirely new electrochromic materials may emerge for smart glass in the next decade. 

    Based on NanoMarkets six years' experience of analyzing the smart glass market, we have published this report which identifies the main opportunities in the EC space, not just in windows and mirrors, but also in emerging areas such as cell-phone cameras.  The report includes granular eight-year forecasts of EC glass in volume and value terms, with breakouts by application, material type and substrate.

    The report discusses how EC glass and film will shape up in the market compared to other smart glass technologies and also looks at the various electrochromic materials that can serve as the basis for EC glass.  It also assesses the business strategies of the specialist firms that operate in this area and provides an in depth understanding of why giant firms such as Corning, GE, Guardian Glass, Merck, Saint-Gobain, and Seagate have all made investments in EC Glass.

    This report is designed to be a strategic guide to the opportunities in electrochromic glass and film for business strategists, market planners and product management in the glass and specialty chem industries as well as at smart glass start-ups.

    Executive Summary
    E.1 The Promise of Electrochromic Glass
    E.1.1 Automotive Mirrors
    E.1.2 Smart Windows
    E.1.3 Cameras
    E.2 Current and Future Materials Opportunities in Electrochromic Glass
    E.3 Firms to Watch in the Electrochromic Glass Space
    E.3.1 EC Technology Providers
    E.3.2 Glass Companies
    E.3.3 Specialty Chemical Companies
    E.4 Summary of Eight-Year Forecasts for Smart Windows Materials
    Chapter One:  Introduction
    1.1 Background to This Report
    1.1.1 Electrochromics Rises
    1.1.2 Materials, Manufacturing, Challenges
    1.2 Objective and Scope of This Report
    1.3 Methodology of this Report
    1.3.1 Data Collection
    1.3.2 Forecasting Methodology
    1.4 Plan of this Report
    Chapter Two: Electrochromic Glass Technology
    2.1 Electrochromic Glass and Film:  Basic Materials Platform
    2.1.1 Electrochromic Glass versus Film
    2.2 Advantages of Electrochromic Glass and Film
    2.2.1 Switching Speeds and How They Influence Materials Choice
    2.3 Manufacturing Developments
    2.4 Electrochromic Materials for Smart Windows
    2.4.1 Transition Metal Oxides (TMOs)
    2.4.2 Polymers
    2.4.3 Reflective Hydride
    2.4.4 Nanocrystals
    2.4.5 Violegens
    2.5 Transparent Conductors
    2.6 Eight-Year Forecasts of EC Glass by Type of Material
    2.7 Key Points in this Chapter
    Chapter Three: Hybrid Photochromic/Electrochromic Smart Glass
    3.1 Materials Platforms for Hybrid Photochromic/Electrochromic Smart Glass
    3.2 Photo-electrochromic R&D at Fraunhofer ISE (Germany)
    3.3 SWITCH Materials
    3.4 Eight-Year Forecasts of Hybrid Photochromic/EC Glass by Type of Material
    3.5 Key Points Made in this Chapter
    Chapter Four: Electrochromic Glass Markets
    4.1 Real Estate Markets
    4.1.1 Current and Future Market Conditions
    4.1.2 End-User Choice Pattern in the Smart Windows
    4.1.3 The Retrofit Market for EC Glass
    4.1.4 Eight-Year Forecast of EC Smart Windows in Buildings
    4.2 Automotive Markets
    4.2.1 Current and Future Market Conditions
    4.2.2 EC Smart Windows in Automotive Markets
    4.2.3 EC Auto Mirrors
    4.2.4 The Aftermarket for EC Glass
    4.2.5 Eight-Year Forecast of EC Smart Windows in Buildings
    4.2.6 EC Glass in Cell Phone Cameras
    4.3 Geographic Breakout of EC Glass Markets
    4.4 Summary Eight-Year Forecast of EC Glass Markets by Application
    4.5 Eight-Year Forecast of EC Glass by Substrate and Coating Technology
    4.6 Key Points Made in this Chapter
    Chapter Five:  EC Glass Products — Suppliers and Supply Chain
    5.1 Structure of the EC Glass Products Industry
    5.1.1 Basic EC Materials Firms
    5.1.2 Major Glass Companies
    5.2 Chromogenics (Sweden)
    5.2.1 Products and Manufacturing
    5.2.1 Markets, Investors and Partners
    5.3 EControl-Glas (Germany)
    5.4 Gentex (United States)
    5.4.1   Products and Markets
    5.5 Gesimat (Germany)
    5.5.1 Manufacturing Capabilities and Products
    5.6 Merck (Germany)
    5.7 Sage Electrochromics (United States)
    5.7.1 Products
    5.7.2 Technology and Manufacturing
    5.7.2 Customers and Investors
    5.8 E-Chromic Technologies (United States)
    5.9 View (United States)
    5.9.1 Products, Technologies and Channels
    5.9.2 Markets and Marketing
    5.9.3 Partnerships and Investors
    5.9.4 Lawsuit with Sage
    List of Exhibits
    Exhibit E-1: Comparison of Smart Windows Materials and Technologies. 
    Exhibit E-2: Summary of Eight-Year Forecasts for EC Glass Markets ($ Millions) 
    Exhibit 2-1: Materials Platform Evolution in the Electrochromic Windows Market 
    Exhibit 2-2: Commercial Electrochromic Materials for Smart Windows. 
    Exhibit 3-1: Eight-Year Forecast of Hybrid Photochromic/EC Glass for Smart Windows. 
    Exhibit 4-1: Customer Choice Possibilities in the Smart Windows Materials Markets. 
    Exhibit 4-2: Building Codes Promoting the Use of Smart Windows. 
    Exhibit 4-3: Eight-Year Forecast of Worldwide Construction by Type of Building. 
    Exhibit 4-4: Eight-Year Forecast of Worldwide  Construction Glass by Type of Building. 
    Exhibit 4-5: Summary of Eight-Year Forecasts for EC Glass Smart Windows in Residential Buildings by Substrate and Type of Building. 
    Exhibit 4-6: Summary of Eight-Year Forecasts for EC Glass Smart Windows in Commercial Buildings by Substrate and Type of Building. 
    Exhibit 4-9:  Selected Auto Glass Firms. 
    Exhibit 4-10: Value Added Features for EC Automotive Mirrors and Possible Extension to Other Smart Auto Glass Application. 
    Exhibit 4-11: Worldwide Automotive Glass Production. 
    Exhibit 4-12: Summary of Eight-Year Forecasts for EC Smart Windows in Automotive by Type of Technology/Vehicle Type. 
    Exhibit 4-13: Summary of Eight-Year Forecasts for EC Glass and Film in Automotive by Major Geographical Regions ($ Millions) 
    Exhibit 4-14: Eight-Year Forecast of Smart Auto Glass Other than Self-Tinting Windows. 
    Exhibit 4-15: Summary of Eight-Year Forecasts for EC Smart Windows for Aerospace Applications  


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