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REPORT # Nano-320 PUBLISHED February 21, 2011
Smart Coatings Markets – 2011
  • Advanced Materials
  • Smart Technology
    A new class of “smart” coatings is emerging from industrial labs all over the world.  And it will generate more than three billion dollars by 2018. 
    Noting this important trend, NanoMarkets has published this special report which pinpoints where the new business revenues will be generated by smart coatings over the next eight years.  We believe this assessment of the smart coatings market will provide guidance to executives throughout the specialty chemical, building materials, medical device, electronics worlds and in many other industries.  From the perspective of the coatings supplier, smart coatings offer a new way to add value to their customers’ products, create protectable IP and thus to attract capital.
    Smart coatings provide predictable and appropriate response to outside conditions and changes in environment. NanoMarkets believe that this gives them the ability to provide additional longevity, safety and efficiency in the energy, medical device, automotive and construction industries and in military applications.  In the past, they have found themselves in a few niche markets; thermochromic windows are an example.  But NanoMarkets believes that recent leaps forward in nano-engineering and in other areas of advanced materials development will create much broader opportunities for these interesting materials.
    Initially, we see these materials as providing additional longevity for the products on which they are coated, reducing total costs of ownership.  We are already seeing this trend in action in wide range of products that includes products as diverse as military vehicles as cell phones.  However, NanoMarkets sees the use of smart coatings spreading over the next decade to include materials with a greater range of functionality.  Drug delivery and smart textiles, for example, are likely to be important sources of smart coating revenue in the future.
    In addition to providing a roadmap for the commercial evolution of smart coatings, this new report also discusses the firms that are making progress selling smart coatings today and how they are making a success in this emerging sector.  We also look at how smart coatings can establish firm value propositions in important applications markets including energy, military, electronics, construction, automotive and transportation, and textiles.
    The analysis contained in this report suggests that smart coatings have a huge future revenue potential.  This report is intended to assist firms building their smart coatings business and those entering this area for the first time.  Reading this report will provide information of where the sweet spots are for commercializing and marketing smart coatings, who the major players are and will be, and how smart coatings products will be enhanced in value by the latest developments in nanomaterials and bioengineering.  It also discusses the interrelationship between smart coatings and the related areas of smart surfaces and multifunctional coatings.  It also includes an eight-year quantitative revenue forecast by application type. 
    Executive Summary
    E.1 Introduction:  The “Smarts” in Smart Coatings
    E.1.1 Smart Coatings and their Relationship to Other Types of  Advanced Materials
    E.2 The Business Case for Smart Materials: Two Ways to Make Money with  Smart Coatings
    E.2.1 Longevity and New Functionality: The Twin Promises of Smart Coatings
    E.2.2 The Barriers to Growth in the Smart Coatings Market are Not Technical
    E.3 Opportunities in Smart Coatings Considered by Functionality
    E.3.1 Anti-Corrosion, Self-Cleaning and Anti-Microbial Smart Coatings
    E.3.2 Self-Healing/Self-Repairing Coatings
    E.3.3 Self-Stratifying Coatings
    E.3.4 Self-Assembling/Self-Organizing Coatings
    E.3.5 Smart Optical Coatings for Smart Windows and Other Applications
    E.3.6 Drug Delivery and Related Medical Applications for Smart Coatings
    E.3.7  Smart Coatings in Smart Textiles
    E.4 Summary of NanoMarkets' Eight-Year Forecasts for Smart Coatings
    E.5 Key Players to Watch
    E.5.1 Self-Repair and Self-Healing materials
    E.5.2 Thermochromic and Electrochromic Windows.
    E.5.3 Bioactive and Antimicrobial Coatings
    E.5.4 Corrosion Control Coatings
    Chapter One: Introduction
    1.1 Background to the Report
    1.1.1 Definitions and Categorizations of Smart Coatings
    1.1.2 Military Applications:  Early Revenues for Smart Coatings
    1.1.3 Medical Markets: Taking Advantage of Aging Populations
    1.1.4 Smart Coatings, Smart Windows and the Construction Industry
    1.1.5 Smart Coatings and Consumers
    1.2 Objectives and Scope of this Report
    1.3 Methodology of this Report
    1.4 Plan of this Report
    Chapter Two: Material and Technical Trends in Smart Coatings
    2.1 Introduction
    2.1.1 A Note on One- and Two-way Smart Coatings
    2.2 Functionality Trends and Roadmap for Smart Coatings: From Protection to  Novel Functionality
    2.2.1 Early Smart Coatings Products:  Sometimes Not a Success
    2.2.2 Today's Smart Coatings Products:  Improving Total Cost of Ownership
    2.2.3 Next-Generation Smart Coatings:  New Functionality
    2.3 Self-Repair and Self-Healing Coatings
    2.3.1 Firms Active in the Self-Healing/Self-Repairing Coating Sector
    2.3.2 Notes on Manufacturing of Self-Healing Coatings
    2.4 Self-Stratifying Coatings
    2.5 Self-Assembling/Self-Organizing Coatings
    2.5.1 Self-Cleaning:  Glass and Other Surfaces
    2.6 Thermochromic, Photoresponsive and Color-Shifting Materials
    2.6.1 Thermochromic Coatings
    2.6.2 Electrochromic Coatings
    2.6.3 Thermochromic and Electrochromic Paint
    2.6.4 Suppliers of Thermochromic and Electrochromic Windows
    2.6.5 Manufacturing Thermochromic and Electrochromic Windows
    2.7 Pressure-Responsive Coatings
    2.7.1 Touch Screens
    2.7.2 Sensors
    2.7.3 Energy Scavenging
    2.7.4 Supply Structure for Pressure-Responsive Coatings
    2.8 Bioactive and Anti-Microbial Smart Coatings
    2.8.1 Active R&D in Smart Bio-Coating Space
    2.8.2 Drug Delivery Coatings
    2.9 Materials for Autonomous Corrosion Control
    2.9.1 Corrosion Sensing
    2.9.2 Self-Healing Corrosion Control
    2.10 Key Points in this Chapter
    Chapter Three:   Smart Coatings Applications: Current and Future
    3.1 Introduction
    3.2  Smart Coatings in the Energy Sector
    3.2.1  Photovoltaics:  Cleaner Glass and Anti-Reflective Coatings
    3.2.2 Fuel Cells, Smart Coatings and Beyond
    3.2.3  Other Applications for Smart Coatings in the Energy Sector
    3.3 Construction Industry Applications for Smart Coatings
    3.3.1 Smart Coatings and Net Zero Homes
    3.3.2 Smart Coatings in Thermochromic, Electrochromic and Photochromic Smart Windows
    3.3.3 Anti-Microbial Paints and Anti-Corrosion Coatings
    3.3.4 Self-Cleaning Surfaces
    3.3.5 Self-Healing Paints
    3.4 Medical Applications
    3.4.1 Anti-Fouling and Anti-Microbial Applications
    3.4.2 Drug Delivery and Anti-Inflammatory Applications
    3.4.3 Diagnostic Sensing and Smart Coatings
    3.5 Automotive and Transportation Applications for Smart Coatings
    3.5.1 Fillers, Body Coatings, etc.
    3.5.2 Suspensions and Braking Systems
    3.5.3 Catalysts and Lubricants
    3.5.4 Other Applications for Smart Coatings in the Automotive Segment
    3.5.5 Applications for Smart Coatings in Non-Automotive Transportation Applications
    3.6 Smart Coatings and Smart Textiles
    3.6.1 Environmentally Responsive Textiles
    3.6.2 Self-Cleaning Carpets
    3.6.3 Fire Retardant Textiles
    3.7 Smart Coatings in Electronics
    3.8 Military Applications for Smart Coatings
    3.8.1 Corrosion-Resistant, Wear-Resistant and Self-Healing Materials
    3.8.2 Bio-Agent Detection
    3.8.3 Camouflage
    3.8 Key Points in this Chapter
    Chapter Four:  Eight-Year Forecasts of Smart Coatings Markets
    4.1 Introduction
    4.2 Military Applications
    4.2.1 Corrosion-Resistant, Wear-Resistant and Self-Healing Materials
    4.2.2 Biosensing Applications
    4.2.3 Naval Anti-Fouling
    4.2.4 Camouflage
    4.2.5 Market Size Forecast by Materials
    4.3 Medical Applications
    4.3.1 Anti-microbial Paints and Coatings
    4.3.2 Medical Drug Delivery Coatings
    4.3.3 Medical Smart Coatings Market Size
    4.4 Energy Applications
    4.4.1 Batteries
    4.4.2 Photovoltaic
    4.4.3 Wind Turbines
    4.4.4 Market Size Forecasts of Smart Coatings in Energy
    4.5 Automotive and Transportation Sector
    4.5.1 Fillers
    4.5.2 Electrochromic Windows
    4.5.3 Market Size Forecasts for Smart Coatings in Automotive and  Transport Applications
    4.6 Construction and Architectural Applications
    4.6.1 Windows
    4.6.2 Self-Cleaning Surfaces
    4.6.3 Anti-Corrosion Coatings
    4.6.4 Market Size Forecasts for Building and Construction
    4.7 Smart Textiles
    4.7.1 E-textiles
    4.7.2 Fire Retardant Textiles
    4.7.3 Market Size Forecasts by Material
    4.7 Summary
    Acronyms and Abbreviations Used In this Report
    About the Authors

    List of Exhibits

    Exhibit E-1: Selected Applications for Smart Coatings by Coating Type and industry Sector. 

    Exhibit E-2: Total Market Forecast of Smart Materials in Coatings: 2011-2018 ($ Million)

    Exhibit 2-1: A crack in a self-healing material.  

    Exhibit 3-1:  Pleotint's sunlight responsive thermo chromic windows. 

    Exhibit 4-1: Smart Coatings Forecast Coverage. 

    Exhibit 4-2: Forecast of Corrosion Resistant, Wear Resistant Smart Coatings for Military Applications: 2001-2018

    Exhibit 4-3: Market Forecast of Bio-agent Detection Application of Smart Coatings: 2011-2018  ($ Million)

    Exhibit 4-4: Market Forecast of Naval Anti-Fouling Smart Coatings: 2011-2018 ($ Million)

    Exhibit 4-5: Market Forecast of Military Camouflage Smart Coatings: 2011-2018 ($ Million)

    Exhibit 4-6:  Market Forecast of Smart Materials in Coatings for Military Applications: 2011-2018  ($ Million)

    Exhibit 4-7: Market Forecast of Medical Anti-Microbial Paints and Coatings: 2011-2018 ($ Million)

    Exhibit 4-8: Market Forecast of Medical Drug Delivery Coatings: 2011-2018 ($ Million)

    Exhibit 4-9: Market Forecast of Smart Materials in Coatings for Medical Applications: 2011-2018  ($ Million)

    Exhibit 4-10: Market Forecast of Battery Coatings: 2011-2018 ($ Million)

    Exhibit 4-11: Market Forecast of PV Coatings: 2011-2018 ($ Million)

    Exhibit 4-12: Market Forecast of Wind Turbine Coatings: 2011-2018 ($ Million)

    Exhibit 4-13: Market Forecast of Smart Materials in Coatings for Energy Applications: 2011-2018  ($ Million)

    Exhibit 4-14: Market Forecast of Smart Coatings for Automotive Fillers: 2011-2018 ($ Million)

    Exhibit 4-15: Market Forecast of Smart Coatings for Electrochromic Windows: 2011-2018 ($ Million)

    Exhibit 4-16: Forecast of Smart Materials in Coatings for Automotive and Transport Applications: 2011-2018. 

    Exhibit 4-17: Market Forecast of Smart Coatings for Windows: 2011-2018 ($ Million)

    Exhibit 4-18: Market Forecast of Smart Coatings for Self-Cleaning Surfaces: 2011-2018 ($ Million)

    Exhibit 4-19: Market Forecast of Smart Coatings for Anti-Corrosion: 2011-2018 ($ Million)

    Exhibit 4-20: Forecast of Smart Materials for Building and Architectural Applications:  2011-2018 ($ Million)

    Exhibit 4-21: Market Forecast of Smart Coatings for E-Textiles: 2011-2018 ($ Million)

    Exhibit 4-22: Market Forecast of Smart Coatings for Fire- Retardant Textiles: 2011-2018 ($ Million)

    Exhibit 4-23: Market Forecast of Smart Materials for Textile Applications: 2011-2018 ($ Million)

    Exhibit 4-24: Total Market Forecast of Smart Materials in Coatings: 2011-2018 ($ Million)


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