The fledgling industry for organic light-emitting diode (OLED) industry is now entering a phase of concerted efforts to achieve commercialization on a wider scale. OLED lighting is inching toward mass production, particularly for industrial and large-scale applications, despite a relatively lower demand for OLED products compared to LED solutions — for now. Office and residential lighting segments are often touted as the most preferred fits for OLED lighting technology, where OLEDs promise better aesthetics and architectural integration compared to LEDs and incandescent lights. These markets would seem most ready to pay a premium for such capabilities.

Long-term, however, NanoMarkets sees another end market emerging strongly for OLED lighting opportunities: the automotive industry, both for exterior and interior usage.

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